Explore Our Services
Branding • Creative Direction • Web & Graphic Design • Photography • Content • Social Media • Creative Support
What We Offer
Branding & Strategy
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We develop cohesive visual identities for new businesses, evolving brands, and businesses ready for a more intentional presence. Depending on your needs, this may include primary and secondary logos, submarks, typography, color palettes, graphic elements, imagery direction, and brand guidelines for consistent use across digital and print materials.
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We help define the thinking behind your brand before designing what it looks like. Strategy may include your audience, positioning, values, personality, messaging direction, competitive landscape, and overall creative direction—giving you a clear foundation for future design, content, and marketing decisions.
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For businesses that don't necessarily need a complete rebrand but need an experienced creative perspective. We can review your existing branding, website, visuals, messaging, or overall presence; identify what's working and what isn't; and develop practical recommendations for where to go next.
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We help shape the story behind your business into language and ideas your audience can understand and connect with. This can include your brand story, origin story, About copy, messaging themes, voice and tone, bios, and the narrative used throughout your website, content, and marketing.
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For projects that involve multiple creative elements and need one clear visual direction. We develop the overall concept and help guide decisions around photography, styling, typography, imagery, layouts, content, campaigns, and other visual elements so the finished work feels cohesive rather than pieced together.
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We help clarify where your business fits in its market, who you're speaking to, what differentiates you, and how you want to be perceived. This is especially useful for new businesses, brands entering a new market, or established businesses whose current positioning no longer reflects where they're headed.
Design & Digital
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Custom design for the visual materials your business actually uses. Projects can include advertisements, flyers, brochures, signage, menus, promotional materials, social graphics, editorial layouts, business collateral, print pieces, and other one-off or ongoing design needs.
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Custom website design focused on both aesthetics and usability. Depending on the project, we can help with site structure, page layouts, visual direction, copy, imagery, mobile optimization, and building the site itself. Websites are designed around your existing brand or developed alongside a larger branding project.
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Professionally designed presentations that make information easier to understand and more compelling to present. This can include pitch decks, proposals, client presentations, portfolios, lookbooks, media kits, sponsorship decks, internal presentations, and other multi-page materials.
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We design the practical materials your customers, clients, or team interact with so they feel consistent with the rest of your brand. Examples include pricing guides, welcome guides, service menus, client packets, informational PDFs, forms, workbooks, guides, and other branded documents.
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Individual or ongoing digital assets designed to keep your brand visually consistent across platforms. This can include website graphics, email graphics, social templates, campaign assets, digital advertisements, launch materials, banners, icons, and reusable branded templates.
Photography & Visual Media
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Professional imagery created for businesses, entrepreneurs, and organizations. This can include brand sessions, headshots, team photography, workplace and behind-the-scenes imagery, campaign content, and photography for websites, social media, advertising, press, and other commercial use.
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Professional product imagery for e-commerce, websites, catalogs, advertising, social media, and campaigns. Sessions can range from clean product-focused images to styled and lifestyle photography depending on the product, brand, and intended use.
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Professional photography for residential and commercial properties, vacation rentals, hospitality spaces, and real estate listings. Coverage can include interiors, exteriors, architectural details, amenities, and lifestyle-focused imagery for listings, websites, booking platforms, and marketing.
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Portrait photography for individuals, couples, families, professionals, and creative projects. Sessions can range from traditional portraits and headshots to more candid, environmental, editorial, and lifestyle-focused imagery.
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Photography coverage for corporate events, private celebrations, launches, parties, conferences, community events, and other gatherings, with a mix of candid documentation, atmosphere, details, and important group or posed photographs.
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Wedding, elopement, engagement, and couples photography is offered through Weddings by Vallerie, with its own portfolio, packages, planning information, and wedding-specific services.
Explore Weddings by Vallerie →
Content & Copy
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Writing for websites, marketing materials, captions, and brand messaging.
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Long-form or structured writing such as articles, statements, brand narratives, or campaign copy.
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Creation of imagery and graphics specifically designed for digital platforms and campaigns.
Content & Social
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Strategic, brand-aligned content created for digital platforms, campaigns, websites, and ongoing marketing. This may include short-form visual content, behind-the-scenes material, lifestyle imagery, promotional assets, and other content designed around your brand’s goals and audience.
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Clear, intentional writing that sounds like your brand and communicates what you do. Available for websites, social media, marketing materials, brand messaging, product or service descriptions, email campaigns, and other customer-facing copy.
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Ongoing support for maintaining a consistent and intentional social presence. Services may include content planning, scheduling and publishing, caption writing, profile optimization, basic engagement, and coordination of your overall content calendar.
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For businesses that want direction without handing over full management. We develop a practical content strategy around your audience, brand voice, platforms, content pillars, posting approach, and business goals so you have a clearer plan for what to create and why.
Consulting & Creative Support
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Strategic, one-on-one creative guidance for businesses, entrepreneurs, and independent creators. Whether you’re developing a brand, planning a campaign, refining your website, shaping your content, or simply need an experienced creative perspective, we provide thoughtful direction tailored to your goals. Available as a standalone consultation or ongoing creative partnership.
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Flexible, hands-on support for creative projects that don’t fit neatly into a single service. This may include updating existing materials, preparing branded assets, organizing creative projects, coordinating deliverables, making design updates, and helping bring unfinished or evolving ideas to completion.
Have something in mind?
Every project begins a little differently. Tell us what you're building, and we'll help determine what kind of creative support makes sense.
Our Process
Begin with Clarity
We start by understanding where you are, what you’re building, and what you actually need. Before anything is designed or created, we define the goals, priorities, scope, and direction so the work has a clear foundation.
Collaborate Openly
Good work comes from good communication. You’re part of the process from beginning to end, with clear conversations, shared ideas, and room to refine as the project takes shape. No unnecessary mystery, no disappearing behind the curtain.
Shape with Intention
This is where strategy becomes something tangible. We develop, design, photograph, write, or build around the needs of your project—refining along the way until every piece feels purposeful, cohesive, and distinctly yours.
Deliver with Care
We finish with the same attention we started with. Final work is thoughtfully prepared, organized, and delivered with everything you need to put it to use—and when a project calls for continued support, our collaboration doesn’t have to end at delivery.
Every project looks a little different. Our approach doesn’t. We keep the process thoughtful, collaborative, and clear from the first conversation through final delivery.
From the Studio
A selection of identities, websites, and creative projects developed through The Lucia House.
Web Design & Digital Direction
Brand Identity & Visual Design
Brand Identity & Creative Direction
Brand Identity & Creative Direction
Let’s Work TogetherIf you're interested in working with us, complete the form with a few details about your project. We'll review your message and get back to you within 24 hours.